Breitenstein worked with the agency Red Antler to form an entirely queer design team, lending authenticity to the company's identity, a critical component when it comes to health providers.įOLX focuses on providing health services such as hormone therapy, PrEP, STI testing, erectile dysfunction treatment, skincare, and hair loss, specifically serving the LGBTQIA+ community.
For a brand and visual identity to match its mission, FOLX founder A.G. FOLX leverages the advantages of telemedicine to provide healthcare that meets the needs of queer and trans patients. Privacy and safety concerns also loom large, in addition to the discrimination many in the Queer community face.
Living outside of a big city makes finding specialists difficult, and visits often require long traveling times. But there are other instances where the nascent platform can provide healthcare, especially to underserved patients like queer and trans folks. Telemedicine, the practicing of medicine remotely from patients, is still in the early days, seeing inroads in niche fields such as mental health and dentistry.
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